My name is Ana and I am 21 years old. I have always had a passion for graphic design long before I officially studied it as my parents are professionals in the field. Even though my parents are skilled graphic designers, I was never pushed to follow in their footsteps, yet I was lucky enough to have been surrounded by many artistic tools growing up and it became a form of expression for me. «Money doesn't make you happy» but «happiness doesn't necessarily make you rich». These two phrases stuck with me and encouraged my choices in gymnasium studies. For instance, I was drawn to the liberties of expression which led me to languages and political sciences. After graduating from high school, I felt relieved and at the same time completely helpless. I had the ability to express myself, however, I felt the need to be understood in a different way! Hoping to speak a universal language, I decided to study graphic design and visual communication. Although I wanted to study political sciences, the approach the Swiss professional training schools reinforce, I made the choice to take a step back and focus on expressing my feelings and ideas within the universal language of graphic design.

Real project for the 2022 edition of the Reflex Festival, completed in the framework of the LAB at the ēracom. Proposal of a modern and sober logo as well as a poster related to the theme of next year « les petits bonheurs". The idea is to adopt the shapes and colors of the cartoon universe in order to bring a simple aspect that speaks to a wider audience and to simultaneously immerse it in the universe of cinema.